From September 29 to October 2, 2026, ISUZU Vietnam organized the fifth “ISUZU Pickup & 7-Seat SUV Experience Seminar in Thailand,” bringing together customers and representatives of authorized ISUZU Dealers from across Vietnam. A special highlight of this year’s seminar was the participation of winners from the “My Journey, My ISUZU” Video Creation Challenge.
Building on previous editions, this year’s seminar gave customers opportunities to learn about the design and technology of the ISUZU D-MAX and mu-X and experience their performance during off-road test drives.
A special highlight of this year’s seminar was the participation of winners from the “My Journey, My ISUZU” Video Creation Challenge. Through their video entries, these customers shared stories of how their ISUZU vehicles accompanied them in their work and everyday lives. The Thailand trip provided them with an opportunity to learn more about the vehicles, take on off-road driving challenges and create memorable experiences with ISUZU.
Photo 1: Participants in the fifth ISUZU Pickup & 7-Seat SUV Experience Seminar in Thailand.
Experiencing vehicle performance on the off-road course
One of the seminar’s highlights was the test-drive activity at ISUZU 4×4 Experience. Customers had the opportunity to get behind the wheel and experience the vehicles’ performance and agility while driving across challenging off-road sections.
Photo 2: Participants taking a group photo at the ISUZU 4×4 Experience test-drive area.
While images and technical specifications give customers an initial understanding of a vehicle, a test drive lets them experience firsthand how it responds to driver inputs across different types of terrain. This provides a practical perspective when considering vehicles suited to their work and everyday needs.
Photo 3: ISUZU vehicles on the off-road course at ISUZU 4×4 Experience in Thailand.
Strengthening customer connections through firsthand experiences
Beyond the test-drive activities, the seminar also provided opportunities for customers, Dealer representatives and ISUZU Vietnam to meet, exchange views and strengthen their connections.
ISUZU Vietnam will continue to organize customer experience activities to help customers gain a better understanding of its pickup trucks and 7-seat SUVs. Through these initiatives, ISUZU Vietnam aims to maintain strong customer relationships and support customers as they explore and choose vehicles suited to their work and everyday lives.
– ISUZU Vietnam –
